TVB retains rights to take legal action against ATV's 'fabricated TV Rating' comment

TVB and ATV's TV Rating battle is not ending. Yesterday TVB announced the TV rating results, and said ATV's Sunday broadcast of the "30th HK Film Awards Presentation" only got 7 points, peaking at 11 points. ATV said that this unlikely because TVB's rating reports only uses a sample of 650 households and that some people suspect TVB "fabricated" the results to attack ATV. Yesterday TVB, CSM Media Research and the HK Association of Accredited Advertising Agencies released a joint statement. Regarding to the "fabricated TV ratings" comment, which is believed to be offensive and a serious accusation with no evidence, damages the corporation's reputation, and under deep disappointment, TVB retains the right to take all legal action necessary.

Damages reputation

The statement mentioned that Hong Kong's TV rating report is measured according to the international standards and adopts global advanced technology to undergo TV viewership research. It is the only research recognized in the TV and Advertising industries. Recording of TV ratings started in 1992 as PeopleMeter, in the past 20 years, the sample numbers and research technology had substantial improvement. Today, the research is already covering the new digital TV, LED/LCD viewers and more.

Criticizes ATV's telephone research is out

The statement also indirectly criticized that when ATV and Hong Kong University jointly started research over the telephone, "[they] used telephones to measure the viewership, that is technology used before 1978 and does not fit with today's complex and constant changing TV and Advertising industries. It does not fit with the standards today and the method had already been abandoned long ago."

Source: Mingpao
Translated by: aZnangel @ AsianEU