The 44 year old Big Brother of HK Television, TVB, has recently been facing threats. Aside from many of their FaDan and Siu Sangs leaving, Richard Li is throwing out money to make his NOW TV a free TV station by applying for the license. Trying hard to save themselves from a desperate crisis, TVB is planning to hold the TVB Sales Presentation 2012 several months early in order to please the advertisers. They are urgently trying to get Charmaine Sheh, Kevin Cheng, Niki Chow, Moses Chan, Aimee Chan and Bernice Liu, the two rumored triangle loves to boost the momentum with a mix of love, hate, passion and revenge.
In fact, NOW has recently been more and more remarkable, especially their money-giving game show ATM has seized many of the advertisers. TVB is taking advantage of the time that NOW does not have the Free TV Station license yet and hold their Sales Presentation 2012 several months ahead of schedule. On June 7th, TVB will be taking action sending out over 100 artists to the newly opened SKY100 to steal the advertisers back. Traditionally, TVB usually holds their Sales Presentation in November during the TVB Anniversary, where they introduce all the planned and proposed series they have to offer in the following year. However, this year the Sales Presentation 2012 will not only include the two main channels, TVB Jade and Pearl, but also include J2, HD, PayVision, tvb.com and all other media channels will participate.
TVB Foreign Affairs Deputy Director (Tsang Sing Ming) admitted the day before confirming the news, but the nature is to strengthen TVB's current abilities and has nothing to do with their future competitors.
Source: Apple Daily
Translated by: aZnangel @ AsianEU
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